USA Mutuals provides alternative investment strategies to both institutional and retail investors. They offer funds like the Vice Fund, which focuses on industries such as alcohol, defense, gaming, and tobacco. Their services emphasize transparency and daily liquidity, aiming to align company goals with investor expectations. The target audience includes a wide range of investors seeking diversified portfolios. The unique selling proposition is their focus on "vice industries" and creating an environment where company goals align with investor expectations, offering strategies that are largely uncorrelated to each other[1][2][3].