Usay Compare is a UK-based insurance comparison service specializing in health, life, and income protection insurance. They offer a free, independent, and impartial service, comparing policies from leading insurers like Aviva, AXA, and Bupa. Their target audience includes individuals and families seeking cost-effective private medical care and financial security. The unique selling proposition is their expert, personalized advice and commitment to finding the best policy at the best price, backed by a high Trustpilot rating of 4.9 out of 5[1][2][3].