USC Credit Union is a not-for-profit cooperative offering financial services to the Los Angeles and Orange counties. Services include loans, savings accounts, credit cards, and financial education resources. The target audience includes USC staff, faculty, students, alumni, and surrounding communities. Their unique selling proposition is a focus on community development, returning profits to members as lower fees and higher dividends, and certifications like CDFI, LICU, and MDI, which highlight their commitment to serving diverse financial needs[1][3][5].