Uswitch is a UK-based price comparison and switching service, founded in 2000. It offers comparisons for energy, broadband, mobiles, personal finance, and insurance, helping consumers find better deals. The target audience is individuals seeking to save on household services. Uswitch's unique selling proposition is its impartial guidance and ability to facilitate easy switching, making it a trusted platform for consumers to make informed decisions. The company earns commissions from suppliers when customers switch services through their platform, keeping the service free for users[1][2][3].