U-turn Homeless Ministries is a South African organization dedicated to helping individuals overcome homelessness through a structured, phased program. They provide basic needs, therapy, rehabilitation, skills training, and employment opportunities. Their target audience is homeless individuals, particularly those in Cape Town. The unique selling proposition is their high success rate, with over 80% of graduates remaining sober and employed long-term. U-turn's approach combines a multidisciplinary team with innovative skills-based programming to achieve lasting change[1][2][3].