UV Insurance is a Canadian mutual insurance company offering life insurance, group insurance, and investment products. Founded in 1889, it provides flexible and personalized policies, including term life, whole life, critical illness, and children's insurance. Their unique selling proposition is the complimentary Severe Loss of Independence Existence benefit and extensive no-medical coverage options. They target individuals, families, and businesses across Canada, particularly in Quebec. UV Insurance emphasizes mutual values, prioritizing customer needs and community involvement, making it a strong choice for those seeking high-quality, adaptable insurance solutions.