Valora Group is a Swiss retail and food service company acquired by FEMSA in 2022. It operates through multiple formats like k kiosk, avec, BackWerk, and Brezelkonig, offering convenience and food services across Switzerland, Germany, Austria, Luxembourg, and the Netherlands. Valora targets busy consumers seeking quick, fresh food and convenience products. Its unique selling proposition is a multiformat strategy combined with a focus on innovation, sustainability, and customer convenience, making it a leading player in the European foodvenience market. Valora also emphasizes transparency with initiatives like Nutri-Score and Eco-Score labeling for its products[1][3][4].