Vancity is Canada's largest community credit union, offering financial services to individuals, businesses, and not-for-profits. Services include daily banking, investments, mortgages, loans, and credit cards. Their target audience is diverse, focusing on community development and sustainability. Vancity's unique selling proposition is its commitment to values-based banking, sharing 30% of profits with members and communities through the Shared Success program, and pioneering sustainable practices like carbon neutrality and net-zero targets by 2040[1][3][5]. This approach emphasizes social, economic, and environmental sustainability, setting it apart from traditional financial institutions.