Vanguard is a leading investment management company founded in 1975. It offers a wide range of financial services, including mutual funds, ETFs, brokerage services, and financial planning. Vanguard's unique selling proposition is its mutual ownership structure, where the company is owned by its funds, aligning interests with those of its investors. This model allows for low-cost, uncomplicated investing. Vanguard's target audience includes individual investors, financial advisors, and institutional clients. Its focus on low-cost indexing and client-centric approach sets it apart in the investment industry[1][3][4].