Varma is a Finnish mutual pension insurance company providing statutory pension cover for employees and self-employed individuals through TyEL and YEL insurance, respectively. They offer services in work ability management and corporate financing. Their target audience includes private entrepreneurs, employees, and companies in Finland. Varma's unique selling proposition is its focus on long-term, responsible investment strategies and comprehensive work ability management services, which help clients manage pension costs and maintain work-life continuity. Varma covers over 900,000 individuals and is known for its significant real estate investments and commitment to sustainable investing practices[1][3][5].