The Virginia Board of Accountancy (VBOA) regulates certified public accountants (CPAs) and CPA firms in Virginia. It offers services such as licensure, examination, continuing professional education (CPE) oversight, and enforcement of accounting standards. The target audience includes CPAs, CPA firms, and the public seeking accounting services. The unique selling proposition is its role in protecting the public by ensuring compliance with accounting regulations and maintaining professional standards among CPAs. This ensures trust and reliability in the accounting profession within Virginia[1][2][3].