VEA Group (South Africa) is a private holding company that makes long-term investments across various industries, including building materials, mining, logistics, and food production. They provide stability and support to their portfolio companies, allowing them to maximize their value. The company targets profitable businesses or those with growth potential, acting as an equity partner for long-term growth. Their unique selling proposition is their ability to reposition underutilized companies through comprehensive management and operations. VEA Group (Italy), however, focuses on coffee technology, merging brands like Carimali, Elektra, Heylo, and Bellezza to offer comprehensive coffee machine solutions globally.