Venerable Holdings, Inc. is a privately held company specializing in managing legacy variable annuity businesses acquired from other entities. It operates from West Chester, Pennsylvania, and Des Moines, Iowa. Venerable does not issue new annuity contracts but focuses on acquiring and managing existing ones. Their target audience includes policyholders of acquired annuities. The unique selling proposition is their ability to efficiently manage legacy annuities with strategic investments from major financial partners like Apollo Global Management and Athene Holdings. This allows them to provide stable, long-term management of complex annuity portfolios.