Veritas Pension Insurance Company, founded in 1905, is a Finnish financial institution specializing in statutory earnings-related pension insurance for entrepreneurs. They provide personalized services, managing pension cover for over 120,000 people and paying out more than EUR 0.6 billion annually[5]. Their unique selling proposition is offering tailored services with a human touch, making it easier for entrepreneurs to manage their pension needs[5]. Veritas invests pension assets profitably and securely to ensure future pensions[5]. Their target audience is primarily entrepreneurs in Finland.