The Vermont Insurance Agents Association (VIAA) is a statewide trade association founded in 1906, representing nearly 100 independent insurance agencies with over 900 employees. VIAA advocates for independent agents and provides resources like networking, education, and market access. Members offer a wide range of insurance products, including auto, home, business, life, and employee benefits. The target audience includes individuals and businesses seeking diverse insurance options. VIAA's unique selling proposition is its ability to offer clients multiple insurance choices through its affiliated agencies, enhancing customer flexibility and choice.