VersaFi (formerly Women in Capital Markets) is a Canadian not-for-profit organization dedicated to accelerating gender equity in the finance sector. It offers networking, mentorship, and development opportunities for women and gender-diverse individuals across various financial disciplines. The target audience includes professionals in banking, wealth management, fintech, and more. VersaFi's unique selling proposition is its comprehensive approach to fostering a pipeline of talented women, advocating for gender equity, and implementing structural changes within the finance industry to promote inclusivity and diversity. Its services include executive coaching, research, and industry partnerships[1][2][3].