Veterans United Home Loans is a full-service mortgage lender specializing in VA loans, serving veterans and military families. They offer a range of loan products, including VA refinances, jumbo loans, and conventional loans. Their services include 24/7 customer support, a network of real estate agents experienced with VA borrowers, and free credit counseling. Their target audience is primarily veterans and active-duty military personnel. The unique selling proposition is their expertise and focus on VA loans, providing tailored services to help military families leverage their home loan benefits. They are the largest VA lender in the U.S. [1][3][5].