VETS Indexes is an independent provider of custom indexes in the Environmental, Social, and Governance (ESG) arena, focusing on veteran employment. They offer indexes like VETSX and VTRNIX, which track companies supporting U.S. military veterans through employment. Their target audience includes investors and asset managers seeking socially impactful investments. The unique selling proposition is their focus on veteran support, contributing a portion of profits to veteran charities, and providing a way for investors to support veterans while investing[1][2][3]. Their services include index development and management, as well as employer awards recognizing top veteran employers[4].