VettaFi is a data, analytics, and thought leadership company transforming financial services into a community. It offers indexing, data & analytics, conferences, and digital distribution services to ETF issuers and fund managers. VettaFi's platforms include ETFdb, Advisor Perspectives, ETF Trends, and the LOGICLY analytics tool. Its target audience includes financial advisors and institutional investors. The company's unique selling proposition is its customer-centric approach, providing innovative indexing solutions and empowering clients through data-driven insights to grow and navigate the financial landscape[1][2][3].