Vhi Healthcare is Ireland's largest health insurance company, established in 1957. It offers a range of health insurance products, including hospital treatment, daycare, travel, dental, and occupational health services[1][4]. Vhi's target audience includes individuals and corporate groups across Ireland[4][5]. Their unique selling proposition is providing comprehensive, accessible private healthcare solutions while maintaining a strong commitment to corporate governance and customer care[3][4]. Vhi's brand promise is "We're here for the whole you," emphasizing holistic health support[4].