The Victorian Chamber of Commerce and Industry is a not-for-profit business organization supporting 47,000 members across Victoria, Australia. It provides policy leadership, information, representation, training, and networking opportunities. Services include workplace relations assistance, health and safety management, and export support. The target audience is small to medium-sized enterprises and leading corporations. The unique selling proposition is its comprehensive support system and influential advocacy for businesses in Victoria, making it the largest and most influential business organization in the state[1][2][3].