Victoria's Secret & Co. is a leading American lingerie, clothing, and beauty retailer. The company offers a wide range of products through its divisions: Victoria's Secret Lingerie, PINK (targeting younger women), and Victoria's Secret Beauty (cosmetics and fragrances). Their target audience includes women seeking fashionable and sensual lingerie and beauty products. The unique selling proposition lies in their glamorous branding and iconic fashion shows, which have historically positioned them as a leader in the intimate apparel industry. However, they are evolving to address broader size inclusivity and consumer preferences.