vidaXL is an international online retailer offering a wide range of products for home and garden, including furniture, sporting goods, and more. They operate in over 30 countries, providing free delivery and competitive pricing. Their target audience is price-conscious consumers seeking affordable, trendy products. The unique selling proposition (USP) of vidaXL is its ability to offer high-quality products at lower prices by directly sourcing from factories and producing some products in-house, ensuring affordability without compromising quality or sustainability[1][2][3].