Viewpoint Group (Calgary) is a private family-owned organization focused on the responsible stewardship of capital and transformational philanthropic initiatives[5]. However, there is limited information available about specific services or target audiences. It seems to be involved in financial management and philanthropy, but detailed services are not explicitly stated. The unique selling proposition appears to be its commitment to responsible stewardship and philanthropy, though more specific details are not provided. The company is distinct from other entities like Viewpoint Investment Partners, which offers data-driven investment strategies[1].