The Virginia Bankers Association (VBA) serves as the unified voice for Virginia's banking industry since 1893. It enhances banks' ability to serve customers and communities through advocacy, education, and networking opportunities[2][3]. The VBA offers resources for small business development, affordable housing, and financial literacy[5]. Its target audience includes banks, bankers, and financial institutions. The unique selling proposition is its comprehensive support system, fostering industry unity and providing meaningful solutions for member banks[2]. The VBA is now part of the Mid-Atlantic Bankers Association, expanding its reach and services[1].