The Virginia United Methodist Foundation supports local United Methodist churches and Conference agencies by facilitating planned giving and managing endowment funds. It offers services such as investment management, grants, and capital campaigns. The target audience includes local churches and Conference agencies within the Virginia Conference. The unique selling proposition is its adherence to Socially Responsible Investing principles, aligning financial decisions with the values of the United Methodist Church. This approach helps the Foundation support community outreach and ministry expansion while maintaining ethical investment practices[1][2].