Visit Anaheim is a destination marketing organization that promotes Anaheim, California, as a premier tourist destination. Their mission is to impact communities and visitors through travel, focusing on collaboration, integrity, trust, and innovation[3]. They offer services such as travel arrangements and community engagement, targeting tourists and local businesses[1][3]. Their unique selling proposition is positioning Anaheim as the "world's ultimate playground," leveraging attractions like Disneyland and the Anaheim Convention Center to create memorable experiences[3]. Their target audience includes travelers seeking Southern California vacations and local stakeholders involved in tourism development[2][3].