Visit Lafayette - West Lafayette is a tourism organization promoting the Greater Lafayette area, home to Purdue University. They offer visitor guides, brochures, and information to enhance the visitor experience. Their services include supporting local events, festivals, and attractions, such as cultural districts and breweries. The target audience is tourists and travelers interested in Midwestern culture and educational experiences. The unique selling proposition is the blend of academic, cultural, and natural attractions in a vibrant Midwestern setting, making it an appealing destination for both leisure and educational visits[1][2][3].