Visit Sarasota County is the official tourism marketing entity for Sarasota County, Florida. It provides innovative marketing programs to promote tourism and supports the local industry through services like visitor information centers, media management, and sales efforts to attract group business[1][3]. Their target audience includes tourists and travel writers. The unique selling proposition is their ability to showcase Sarasota's vibrant arts scene, beautiful beaches, and diverse cultural amenities, positioning it as a premier destination for visitors[2][3].