Visit Victoria is the primary tourism and events company for Victoria, Australia. It inspires visitors through captivating stories and events, promoting destinations like Melbourne and the Great Ocean Road[1][5]. Services include tourism marketing and event procurement[2][3]. The target audience is tourists and event attendees. The unique selling proposition is showcasing Victoria's diverse attractions and experiences, positioning it as a unique and exciting destination globally[5]. Visit Victoria's efforts focus on competing globally for tourism and major events, highlighting Victoria's distinct offerings[3].