VisitBritain/VisitEngland's mission is to drive a thriving tourism industry, creating economic prosperity across Britain. VisitBritain delivers international consumer marketing campaigns across multiple markets, under the GREAT Britain campaign. VisitBritain develops international relationships and deepens the understanding of Britains global customers to effectively sell Britain as a destination. VisitBritain gathers market intelligence, works closely with the travel trade, secures partners on-territory, and oversees public diplomacy liaison.