VisitScotland is the national tourism organisation for Scotland. Our main aim is to contribute significantly to the advancement of Scottish tourism by giving it a real presence in the global marketplace and benefiting the whole of Scotland. The Travel Trade Team supports travel intermediaries around the world as they develop and adapt their Scotland programmes for future sales. We launched our global marketing campaign Scotland is Calling in 2021 to keep Scotland front of mind for potential visitors as they make their future travel plans.