Vista Bank is a 112-year-old community bank headquartered in Dallas, Texas, with operations in Texas and Florida. It offers a range of financial services, including business lending to small and middle-market entrepreneurs across various industries, such as agriculture and healthcare[1][5]. Vista Bank's unique selling proposition is its focus on providing personalized, concierge-level service while maintaining strong financial performance through strategic growth and M&A[3]. Its target audience includes entrepreneurs and businesses seeking tailored banking solutions. The bank emphasizes its conservative credit culture and robust asset quality[1][3].