Viva Health is a healthcare provider offering health insurance services, including Medicare and Medicaid plans, to individuals and companies in Alabama. Founded in 1995, it is part of the UAB Health System and provides access to over 10,000 providers and 80 hospitals statewide. Viva Health's services include personalized customer service and a wide network of healthcare facilities. Its target audience includes Alabama residents and employers seeking health coverage. The unique selling proposition is its extensive local network and personalized service, ensuring peace of mind and quality care for its members[1][3][5].