vivida bkk is a family-friendly statutory health insurance fund based in Villingen-Schwenningen, Germany. It offers personal service, attractive benefits, and modern communication channels, focusing on all life phases. Services include medical advice hotlines and employer support. The target audience is nationwide, with a focus on families. The unique selling proposition is its emphasis on personal, family-oriented care and modern communication, making it accessible and supportive for policyholders across Germany[1].