Volkswagen Group Canada Inc. is a subsidiary of Volkswagen AG, headquartered in Ajax, Ontario. It distributes and sells vehicles from brands like Volkswagen, Audi, and Lamborghini across Canada. The company offers a range of services including vehicle sales, expert service, and technical training. Their target audience is Canadian drivers seeking high-quality vehicles and service. The unique selling proposition is their commitment to sustainable mobility and exceptional customer service, as highlighted by initiatives like the Wolfsburg Crest Club, which recognizes dealerships for excellence in sales and service.