Volkswagen of America, Inc. is a subsidiary of Volkswagen AG, headquartered in Reston, Virginia. It oversees the U.S. operations for Volkswagen, Audi, Bentley, Lamborghini, and Bugatti, managing sales, marketing, and financial services. The company offers a range of vehicles, including sedans, SUVs, and electric cars, through approximately 652 dealerships. Their target audience includes car enthusiasts and environmentally conscious consumers. The unique selling proposition is providing diverse, environmentally sound vehicles with strong brand recognition and innovative models like the ID.4 electric SUV. Volkswagen Financial Services also supports leasing and financing options for customers[1][3].