Voya Financial is a U.S.-based financial services company offering retirement, investment, and insurance solutions. It provides services such as wealth management, retirement plans, and health and wealth solutions for employers and individuals. The company targets workplace and institutional clients, focusing on integrated health and wealth solutions. Unique Selling Proposition (USP): Voya's comprehensive suite of financial services, combined with strategic acquisitions and partnerships, positions it as a leader in workplace solutions, offering a holistic approach to financial planning and management.