VS Group offers a comprehensive suite of services including business advisory, strategic planning, marketing, accounting, and technology solutions. Their unique selling proposition is providing all these services under one roof, making them a one-stop-shop for businesses seeking integrated support. The target audience appears to be small to medium-sized businesses looking for streamlined operations and strategic growth. The company's approach allows clients to access multiple services without needing to engage multiple providers, enhancing efficiency and coordination. This integrated service model is their key differentiator in the market.