VSP Vision Care is a leading vision care insurance company operating globally, offering comprehensive eye health services, eyewear solutions, and practice management tools. Their services include eye care insurance, high-quality eyewear, lens enhancements, and ophthalmic technology. The target audience includes individuals and employers seeking vision care benefits. VSP's unique selling proposition is its commitment to empowering human potential through sight, providing quality care at low out-of-pocket costs, and fostering strong relationships between patients and eye doctors. Despite claims of being not-for-profit, VSP lost its tax-exempt status in 2003 due to practices deemed exclusionary[1][3][5].