VSP Vision Care is a leading vision care insurance company operating globally, offering services in eye care insurance, high-quality eyewear, lens enhancements, and ophthalmic technology. Their target audience includes individuals and employers seeking affordable eye care solutions. VSP's unique selling proposition is providing quality care with personalized attention at low out-of-pocket costs, while reinvesting profits into community services[1][3][5]. They serve about 80 million members worldwide, making them the largest vision insurance provider in the U.S.[1].