Vulcan Value Partners is an independent investment boutique founded in 2007, focusing on long-term value investing. They offer various investment strategies, including Large Cap, Small Cap, All Cap, Focus, and Focus Plus, aiming to protect capital and achieve superior long-term results[3][5]. Their services include portfolio management for individuals and small businesses[2]. The target audience is long-term investors seeking disciplined investment approaches. The unique selling proposition is their commitment to a disciplined, integrity-driven investment philosophy, emphasizing a margin of safety and long-term partnerships[3]. This approach distinguishes them from more speculative investment firms.