VyStar Credit Union is a member-owned financial cooperative headquartered in Jacksonville, Florida. It offers a range of services including deposit accounts, loans, investments, insurance, and financial counseling for consumers and businesses[2][3]. The target audience includes residents of 49 Florida counties and parts of Georgia, as well as military personnel and their families[1][2]. VyStar's unique selling proposition is its commitment to low fees, competitive rates, and community involvement, encapsulated in its promise "Do Good. Bank Better.SM"[5]. It is known for its free, interest-bearing checking accounts and extensive ATM network[1].