Wales Interactive is a multi-award-winning indie video game and interactive movie developer and publisher based in Penarth, Wales. They create original games and interactive movies, such as Sker Ritual and The Complex, for platforms like PlayStation, Xbox, and Nintendo Switch. Their services include game development, publishing, and interactive movie production. The target audience is global gamers and entertainment enthusiasts. The unique selling proposition is their innovative approach to combining film and gaming, leveraging Wales' strong film industry to create interactive movies and games, thus setting them apart in the gaming industry[1][2][5].