The Walker College of Business at Appalachian State University delivers transformational educational experiences, preparing students to be ethical, innovative, and engaged business leaders. It offers 11 undergraduate majors and three master's programs, emphasizing international experiences, sustainable business practices, and real-world applications[1][2]. The target audience includes undergraduate and graduate students seeking a high-quality business education. The unique selling proposition is its AACSB accreditation and focus on community impact, both locally and globally[1][2]. Services include educational programs, industry partnerships, and global engagement opportunities[1][2].