Walsh Duffield Companies, Inc. is a fifth-generation family-owned insurance agency founded in 1860. They offer personal insurance, business insurance, employee benefits, and retirement plan solutions. Their target audience includes individuals and businesses seeking risk management solutions. With locations in Buffalo, Medina, and Rochester, NY, they leverage national resources while maintaining a local presence. Their unique selling proposition is their long-standing family legacy combined with extensive experience and partnerships with major insurance carriers, providing personalized guidance and comprehensive risk management strategies tailored to each client's needs[1][3][4].