The Washington State Health Care Authority (HCA) oversees several health care programs, including Medicaid (Washington Apple Health) and the Public Employees Benefits Board (PEBB) program, covering over 2 million residents. Services include health insurance for low-income individuals and public employees, prescription drug management, and health technology assessments. The target audience is primarily low-income residents and state employees. The unique selling proposition is its mission to provide high-quality, cost-effective health care through innovative policies and partnerships, aiming to improve health outcomes for all Washingtonians regardless of income or background[1][3][5].