Water & Sanitation for the Urban Poor (WSUP) is a non-profit organization that transforms cities by improving access to water, sanitation, and hygiene services for low-income communities. They work with local providers to develop services, build infrastructure, and attract funding. WSUP's target audience includes millions of urban residents lacking basic services. Their unique selling proposition is integrating WASH services into urban development to create sustainable cities, while focusing on financial viability and partnerships to ensure long-term impact. WSUP operates in seven countries, aiming to make cities inclusive, safe, and resilient[1][3].