Water Unite is a UK-based initiative that aims to end water poverty and reduce plastic pollution. It enables companies, retailers, and consumers to contribute to water projects through micro-donations on product sales. Water Unite offers a platform for collective action, leveraging these donations to attract further investment in water, sanitation, and recycling sectors. Its target audience includes retailers, consumers, and SMEs in these sectors. The unique selling proposition is its catalytic funding model, using small contributions to attract larger investments and drive social impact, aligning with Sustainable Development Goals (SDGs) like clean water and responsible consumption[3][4][5].