Water4 is a non-profit organization focused on providing safe water access globally. They empower local communities by creating sustainable water markets, often through for-profit businesses, to ensure long-term solutions. Their target audience includes communities in developing countries. The unique selling proposition (USP) is their approach of combining business principles with charitable efforts to create self-sustaining water systems, emphasizing empowerment over dependency. Services include drilling wells and establishing water infrastructure, with a mission to make safe water universally accessible[1][3].